Boost

After officially acquiring the business, the client sought a rebranding and a renaming solution that would preserve the existing market equity while adapting to the new business model. The challenge was to create a new brand identity that reflected the essence of the brand while appealing to a wide range of customers in KSA. 

The primary objective was to establish and position the new brand as a provider of high-quality accessible entertainment for everyone. While also creating an engaging environment that would attract fun seekers of all ages and become the go-to destination for exciting experiences in Saudi Arabia. 

To address the challenge and achieve the objective, the solution involved a comprehensive rebranding effort for the acquired business, resulting in the birth of "Boost," an animated, dynamic, and joyful new direction. 

Through a meticulous brand naming process, "Boost" emerged as an ideal choice, perfectly conveying the exhilarating experiences that await the visitors and resonates with the brand’s playful and adventurous nature, embodied by it’s Jester and Explorer personality.

The bilingual logo design, featured playful circles in vibrant colors, perfectly captured the fun-filled atmosphere of Boost. With a memorable and engaging brand identity, Boost was able to successfully position itself as a high-quality and accessible destination for exciting experiences. The environmental design seamlessly complemented the brand, creating an inviting atmosphere that reflected it’s playful spirit.