Food and Beverage

Le Concheur

Services

Visual Identity, Re-branding, Packaging

Client

Le Concheur

Year

2018

Overview

Le Concheur is a specialty chocolatier located in Jeddah, KSA. It has earned a reputation as one of the top destinations for those seeking a truly unique and authentic chocolate experience.

The chocolatier is renowned not only for its exquisite flavors but also for its beautiful ambiance and environment, creating a truly memorable and enjoyable visit.

Challenge

The objective was to capture the genuine essence of the brand by crafting a visual identity that is minimalistic and modern, effectively reflecting the brand's personality and overall experience.

Solution

We maintained the authentic spirit of Le Concheur by designing a simplified version of the letter "C," which was combined with a sleek and clean Sans Serif typeface. This modern update gives the brand a competitive edge in the market. By introducing the color gold to the brand collaterals, along with various shades and tints, we added an element of elegance and warmth that is reminiscent of the exquisite experience of indulging in Le Concheur's chocolates.