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Attending The World's Largest Tech Event “LEAP 2024”

18 Mar. 2024
Ayman Alsomali/ Abdullah Najar/ Ahmed Alsohaibi
Haya Al Jamal



Milk Network had the incredible opportunity to attend LEAP 2024, an extraordinary event held in the captivating city of Riyadh, Saudi Arabia. Upon entering the venue, the energy of innovation and progress was palpable. From March 4th to 7th, Riyadh became the epicenter of groundbreaking ideas, as visionaries, industry leaders, and aspiring entrepreneurs from around the world gathered to shape the future of industries. LEAP 2024 provided an unparalleled platform for networking, knowledge sharing, and collaboration, allowing the brightest minds to explore the limitless potential of emerging technologies. Throughout the event, captivating discussions and presentations revolved around transformative topics such as artificial intelligence, esports, gaming, and sustainable development, sparking inspiration within each attendee. LEAP 2024 truly exemplified the power of collaboration and innovation, leaving an indelible mark on all privileged to be in attendance.


A Journey through Inspiring Talks and Engaging Conferences

Our team actively engaged with various talks and conferences at the event, featuring esteemed keynote speakers and field experts from various sectors. These enlightening sessions included:

  • The Role of AI Athletes in the Future of Sport
  • Creating AI-Driven Personalized Experiences: Adobe in Conversation with Riyadh Air
  • How to Merge AI & SCI FY to Create Experiential Storytelling
  • Storytelling and How it Affects Digital Marketing
  • The Synergy of Content Creators, Storytelling, and Modern Designs
  • Mastering the Art of Collaboration with Content Creators
  • Rocket Fuel Pitch Competition Semi-Final
  • The Next Generation of Shoppers
  • Mastering the Game: Pathways to E-sports Successes
  • The Art of Gaming Production - What Makes a Good Video Game

These engaging talks and conferences have significantly broadened our team’s insights and knowledge within the tech and creative economy, as well as the digital transformation sector.

Celebrating Exemplary Excellence: Our Influential Partners at LEAP 2024

Amidst the exhilarating atmosphere of LEAP 2024, we had the honor of witnessing our esteemed partners take center stage, captivating visitors with their remarkable achievements and unwavering dedication. These visionary brands showcased their latest technologies, unveiled innovative products, and shared insightful updates, all while fostering meaningful connections and igniting impactful business collaborations.

Our respected partners, including Thmanyah, Tawuniya, Nana, Salam Mobile, and HopOn, left an indelible mark with their exceptional appearances. Each partner demonstrated a profound commitment to excellence, exemplifying their relentless pursuit of delivering unparalleled value and creating transformative experiences for their visitors.

Unlocking Insights: Key Takeaways and Learnings from LEAP

Our team's participation in LEAP  yielded invaluable insights and event takeaways that have shaped our understanding of the future of the tech industry. Through engaging discussions and enlightening presentations, we witnessed the undeniable potential of emerging technologies such as Artificial Intelligence, Augmented Reality, and Web3 to revolutionize multiple sectors. These transformative technologies are poised to redefine how we operate, interact, and innovate, paving the way for a future that is both exciting and full of untapped possibilities.

The event also served as a platform to showcase the remarkable growth of entrepreneurship within the tech industry. The event celebrated visionary individuals and innovative startups who are disrupting traditional business models and spearheading change in the industry. From inspiring success stories to insightful panels on funding and mentorship, LEAP placed a spotlight on the entrepreneurial spirit and underscored its pivotal role in shaping the future of technology. It emphasized the need to nurture and support these budding ventures that have the potential to drive significant advancements and transformative impact.

One notable observation during the event was the remarkable surge in the e-sports industry, not only within Saudi Arabia but on a global scale. We witnessed exponential growth in various aspects, including gaming production, organizational structures, player talent, and even governmental involvement. The e-sports industry has solidified its position as a dominant force, capturing the attention of enthusiasts worldwide and opening up new avenues for economic growth and collaboration.

Furthermore, the rising significance of artificial intelligence and augmented reality was evident throughout LEAP. These technologies have transcended their roots in the tech industry and are increasingly becoming indispensable for brands across various sectors. The implementation of AI and AR is expected to become a standard practice, enabling businesses to enhance customer experiences, streamline operations, and unlock new opportunities for growth and innovation.

Overall, our team's experience at LEAP 2024 provided us with profound insights and a deeper understanding of the future trajectory of technology. It reinforced the need to embrace emerging technologies, foster entrepreneurship, and adapt to the evolving landscape to stay at the forefront of innovation. The event served as a catalyst for our team's growth and readiness to navigate the exciting path that lies ahead.

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