Lamb
Services
Visual Identity, Branding, Packaging
Client
Lamb
Year
2023
Overview
In the heart of Saudi Arabia, Lamb, or "لام," promises to redefine culinary traditions. This brand blends the heritage of Saudi cuisine with Western cooking techniques, particularly the South American-inspired Asado method.
Lamb aimed to create a distinctive identity as a cloud kitchen that caters to those who love hosting gatherings, seeking to impress their guests with exceptional food and an authentic experience.
The challenge was clear — infusing Arabic tradition with Western twist of innovation. Lamb's unique selling point lies in its high-end Asado technique and firewood cooking method, setting it apart in a competitive food delivery market. It aspired to target an A to B-class audience while maintaining mass appeal.
The objective was to craft a brand identity for Lamb that transcends the ordinary. Milk Network took on the challenge and aimed to ignite curiosity and excitement among potential customers, portraying Lamb as the preferred choice for gatherings and special occasions. Milk Network sought to convey Lamb's commitment to quality by highlighting locally sourced, high-quality meat and showcasing its uniqueness, promising an unforgettable dining experience.
Milk Network integrated elegant Arabic typography "لام" to reflect Lamb's Arabic identity along with subtle elements in its branding that resemble the Saudi culture. Black and Beige were selected to stand out as primary colors, whereas, earthy desert tones and vibrant orange and yellow colors complemented the color palette. Milk Network ensured strong branding across all materials, applications and collaterals emphasizing the brand's sophistication and culinary innovation.
In addition, Milk Network developed carefully crafted messages that celebrated the brand's locality and authenticity, bringing out the rich flavors of Saudi cuisine and its traditional roots. This local touch would serve as a distinguishing feature, positioning Lamb as a local culinary preference and a cultural experience.
Conclusion
In crafting Lamb's visual identity, Milk Network successfully united Saudi tradition with Western flair while emphasizing the brand's authentic, local roots.
Milk's Contribution
- Brand Identity
