E-Commerce

Quantum

Services

Visual Identity, Re-branding

Client

Quantum

Year

2022

Overview

A futuristic brand identity of a comprehensive media buying platform.

Quantum, a Saudi brand, aims to leverage customer demand, data and technology to execute effective marketing strategies. Inspired by it’s name, “Quantum” provides e-commerce stakeholders with a number of small-scale marketing activities that guarantees impactful results. The Quantum platform utilizes automated algorithms to optimize business results and increase client’s profitability, unlocking e-commerce media potential.

Challenge

The previous identity failed to capture the brand’s vision nor its youthful, futuristic, and intelligent personality. The generic emblem, pastel color palette, and all-caps typeface did not align with the brand’s modern and tech-savvy aspiration.

Solution

Quantum's innovative algorithm, which seamlessly blends artificial intelligence and human behavior, served as the inspiration for the meticulously crafted brand identity.

Milk Network developed a refined identity for Quantum, one that is a dynamic and futuristic representation of the brand. The logotype showcased a unique customization of each letter, symbolizing the connection between humans and machines and the harmony between organic and systematic geometrics—a bold, yet youthful look and feel. The color palette featured Tech Green and Blue as primary colors, complemented by a variety of vibrant colors for secondary applications.

Inspired by the logotype, Milk Network worked on a very unique symbol using the letter “Q” to be utilized in application icons, profile pictures and other adaptations.