Godiva
Services
Packaging
Client
Godiva
Year
2019
Overview
Godiva, an extraordinary chocolatier with a captivating story, originated in Belgium in 1926 and has since become a symbol of luxury and prestige in the industry. Godiva strives to be synonymous with refinement and innovation, showcasing the very best of Belgium to the world.
With a harmonious blend of enticing flavors and delicate textures, Godiva's Chefs Chocolatier expertly craft masterpieces using the finest ingredients, showcasing their honed skills and creativity.
During holidays, Godiva creates luxurious and appealing themes that reflect the holiday spirit while maintaining the brand image. This helps establish a connection and proximity with the consumers.
This year, Godiva aims to explore a new design direction for the month of Ramadan and Eid, launching a seasonal collection. Ramadan, the holiest month in the Islamic calendar, is a time of fasting, prayer, and performing good deeds. Godiva takes pride in offering fantastic gift opportunities that make family and friends feel extra special during this sacred time.
As Ramadan concludes with Eid al Fitr, a 3-day celebration, the tradition of buying chocolates as gifts or personal treats after fasting is widely practiced. Godiva plans to create a special collection for Ramadan 2019, featuring exclusive products that will impress customers throughout the holy month.
A captivating Ramadan theme has been created, incorporated into various elements, with a focus on packaging. Unique packaging options for both B2B and B2C purposes have been developed specifically for Ramadan.
The designs are carefully crafted to be contemporary, modern, and vibrant. They instantly evoke a sense of celebration and convey a warm and luxurious image, reflecting the rich heritage of Islam with a modern twist.
The Ramadan theme has been implemented across different countries, including Dubai, Turkey, and Saudi Arabia.
Milk's Contribution
- Ramadan Theme
- Packaging
