The Party Land

Our objective was to create a new timeless brand for The Party Land, a prominent event planning and party supply shop in Jeddah, Saudi Arabia. The aim was to develop a brand that reflects a fun and playful personality, representing the "jester" archetype, to effectively appeal to the target audience personas.

We have positioned the brand as a Jester personality. The role of the Jester archetype is to bring everybody together to play, appreciate the joy in life and connect with their inner child. As the ultimate entertainer, the Jester is able to make people feel good, a feeling that any brand would like to be associated with. Jester brands give the impression that they live in the moment, use outrageous imagery and often tease their customers affectionately. We have applied that into consideration by carefully choosing colors that are bright to reflect the high energy levels associated with the brand. We have also used the confetti as a supporting graphic and brought a party element to the brand to reflect its youthful and dynamic personality.​​​​​​​ Now let's party!